BBC show demonstrates how Brake pads can save your life

Pagid, the fast-growing aftermarket brand from TMD Friction, applauds the BBC for highlighting the ‘safety-critical' issue of fitting quality brake pads.

The Fake Britain programme, screened on BBC1 at 0830 pm on 22nd August 2011 and on 0915am on 24th May 2011, warned that counterfeit braking components don't perform anywhere near as well as genuine products.

To make the point, the programme-makers asked the world's leading manufacturer, TMD Friction, to carry out fake v genuine tests at its private test track facility in Sherburn-in-Elmet , Leeds , UK.

TMD's Technical Manager IAM Ian Featherstone commented "These test results clearly demonstrate the risks posed by fake brake products. We pitted Original Equipment branded fakes purchased in the UK against products from our TMD brand and the results were truly shocking. The counterfeit products showed excessive deficiencies in terms of stopping distances 15 metres (almost 5 car lengths) worse than TMD produced original products when decelerating from just 60 mph. On a motorway that could be the difference between life and death."

"Brakes are safety-critical components and counterfeit parts are a danger to the public. That is why, at TMD Friction, we have invested in the development of a new security seal for all of our packaging. All Pagid products feature the most advanced hologram technology and are embedded with a range of unique and complex security designs - making them almost impossible for criminals to replicate."

To help the UK service and repair industry to tackle the problem of counterfeiting, TMD Friction has also developed a new website - www.fightingthefakes.com - which features detailed information on its security measures and helpful hints on spotting fakes. There is also an online forum where anyone with doubts about the authenticity of a braking product can get advice from the experts.